Hello, I'm
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Lis Luis
Growth-Focused UX + Creativity → Impact
About Me
I’m a Senior Product & Growth Designer blending data, strategy, and storytelling to create high-impact, conversion-driven products. With 7+ years in digital, UX/UI, and product design—and roots in fine art, fashion, and visual design—I bring both analytical thinking and artistic intuition to the table. For the past 2+ years, I've focused on B2B fintech software.
Where I Come In
Growth Design
I design experiences that go beyond aesthetics to drive real business impact. By blending data-driven UX, behavioral insights, and visual storytelling, I create products that boost conversion, retention, and engagement—balancing strategy, creativity, and results.
UX/UI Design
Design that flows as good as it looks. I build seamless, user-friendly experiences that make every interaction engaging and effortless—because good design should meet increasing complexity with future-proof simplicity.
Strategic Design Systems
A brand without structure is just vibes. I work with brands to build scalable, strategic design systems that keep every touchpoint flowing cohesively, from cutting-edge digital to print applications.
Creative & Art Direction
Ideas are easy. Impact is everything. I create visual narratives that bring brands, products, and campaigns to life—ensuring every creative touchpoint turns heads and tells a story.