As a Senior Product & Growth Designer, I specialize in UX/UI, branding, and digital strategy—transforming complex workflows into intuitive, user-centered solutions that drive real business impact. My approach blends logic, creativity, and data-driven insights, ensuring every product is functional, visually compelling, and optimized for growth. By leveraging behavioral insights, experimentation, and conversion strategies, I craft experiences that boost engagement, retention, and efficiency. Whether refining an enterprise tool or building a scalable design system, I focus on clarity, seamless UX, and measurable results.

Artificial intelligence has revolutionized design, but I believe its greatest power lies in enhancing—not replacing—human creativity. I use AI to accelerate research, generate design variations, and refine workflows, allowing me to focus on high-level strategy and nuanced user needs. By integrating AI tools thoughtfully, I streamline processes without sacrificing the intuition and empathy that make great design resonate. The result? More efficient, innovative solutions that still feel deeply human.

Great design isn’t just about the final product—it’s about how you get there. I approach every project with an open mind, iterating based on research, feedback, and real-world constraints. Whether I’m aligning cross-functional teams, translating stakeholder goals into actionable design, or navigating complex challenges, I prioritize collaboration over ego. My goal is always to create solutions that balance user needs with business objectives, ensuring a seamless and impactful experience.

When I’m not designing, I’m creating in other ways—whether through art or animal rescue. My passion for modern art began in childhood, exploring Manhattan’s museums, and today, I bring that same artistic curiosity into my work. I also dedicate time to advocating for shelter dogs, coordinating transport to foster homes, and donating custom pet portraits for fundraisers. Whether in design, art, or rescue work, my purpose remains the same: to connect, discover, and make a lasting impact.